Diploma Course

Digital Marketing
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About the Program

Digital marketing is a form of marketing that leverages the internet and digital technologies, such as computers and mobile devices, to connect with customers. More than running a sponsored Instagram ad to drive sales, it's a set of practices that interacts with customers at every stage of the buying journey.

Digital marketing strategy includes email, social media, advertising, and multimedia messaging that is distributed through mobile and web. Over 60 percent of the global population is online, and more people are joining them every day. That's why companies are now increasing their digital marketing budgets by double-digit figures while traditional marketing gets slashed.

Data plays a big part in digital marketing. With marketing analytics, marketers can collect valuable information by tracking a customer’s journey in real time and target specific audiences by tailoring content to their preferred digital channels. For example, Starbucks has collected data from their rewards mobile apps to help identify seasonal trends and create tailored promotions.

Digital marketers connect with potential customers through different channels. The following digital marketing channels, used by small companies and big businesses alike, remain among the most popular and impactful used today.

  1. Search engine optimization (SEO) and search engine marketing (SEM)
  2. Content marketing
  3. Email marketing
  4. Pay-per-click (PPC) advertising
  5. Social media marketing.
  • Learning about the digital space
  • Networking with marketing professionals
  • Finding job opportunities
  • Learning the fundamentals of digital marketing and e-commerce
  • Attracting and engaging customers through digital marketing channels
  • Measuring marketing performance through analytics
  • Understanding the impact of marketing analytics, artificial intelligence (AI), and automation

Duration: 6 months

Some outcomes of a digital marketing course include:

  • Business growth
  • Career growth
  • Networking opportunities
  • Exposure to new technologies
  • Access to industry experts

Some skills you can learn in a digital marketing course include:

  • Creating email campaigns
  • Developing email lists
  • Creating lead magnets
  • Tracking performance
  • Email marketing automation
  • Setting targets
  • Reporting effectively
  • Tracking KPIs
  • Leveraging app store optimization
  • Using search engine optimization

Some benefits of digital marketing include:

  • Increased brand loyalty
  • Cost-effective marketing
  • High returns on investment
  • Audience targeting
  • High conversion rates
  • Coverage to worldwide media
  • Brand awareness through social media
  • Improved relation between customer and seller

Some job profiles that you can pursue after 6-month digital marketing course include:

  • Digital marketing manager
  • Social media manager
  • Market research analyst
  • Content marketer
  • SEO manager
  • Email marketer
  • Brand manager
  • Online content developer
  • Business analytics specialist
  • Search engine optimization specialist
  • Web designer
  • Professional blogger
  • PPC specialist
  • SEO expert
  • Digital marketing analyst

Bachelor's Degree (10+2+3/4) Or Equivalent Qualification In Any Discipline From A Recognized University With A Minimum 55% Score. Students Who Have Appeared For Their Final Year Degree Examination Can Also Apply, However, Their Admission Will Be Provisional And Will Be Confirmed Only After Producing The Results.

Total Credits: 20 and duration 6 months

Sr. No. Module Total (Hrs/Week) Credits Total Credits
TH PR TH PR
1
Search Engine Marketing

Google AdWords, Paid VS Organic Search, Google Ads and Extensions, Google Ad Ranking Algorithm , Relevance and quality score, Keyword Management and Planning for Good AdWords, Search and Display Network, Campaign Management, Google Partnership

 20 30 25 75 03
2
Content Marketing

Types of Content, Social Media Calendar Management, Content Marketing Strategy, Content Syndication, Trend Virality, Content Relevancy and Shareability, Content Bucketing

 20 30 25 75 03
3
SEO and Blogging

Learning about Search Engine, Keyword Research, SEO Friendly Content Writing, Framing Meta Tags and Description, Search Engine Ranking Factors, Types of Backlinks for Off-page Optimization, Structioning and Setting Up Blogs

 20 30 25 75 03
4
E-commerce Management

Understanding e-commerce, Product Keyword Research, Inventory Management, Competitive Analysis, Supply Chain Management, Packaging and Shipping, Setting up Payment Gateway, Barriers in e-commerce, Advantages of e-commerce, Types of e-commerce Portals, Selling on Online Platforms

 20 30 25 75 03
5
Social Media Marketing

Learning about Social Media Platforms, Understanding Facebook & Instagram Advertising, Instagram PPC and CPM Advertising, Planning Ad Budgets, Identifying Target Audiences, Marketing tactics for Social Media, Generating Campaigns, Case Studies

 - - 50 50 08
Grand Total Credits 20

Examination will be conducted as multiple choice questions(MCQs)/Assignments/Case study problems

Sr. No. Module Examination Scheme
Marks
CA ESE TW Total
1 Search Engine Marketing 20 30 25 75
2 Content Marketing 20 30 25 75
3 SEO and Blogging 20 30 25 75
4 E-commerce Management 20 30 25 75
5 Project-based Case studies - - 50 50
Total 80 120 150 350

Rs. 65000 only.

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