Working Professional MBA Specializations
D.Y. Patil University Online offers a blend of professional programs that set the career of an aspirant right on track.
Overview
Working Professional MBA in Marketing Management is designed to develop dynamic managers who can display in- depth knowledge of marketing principles and manage wider business context like marketing, advertising, public relations etc. This programme builds your skill-set across a broad range of marketing subjects, such as talent management, strategic marketing. integrated marketing and marketing communications. Students will be prepared for a diverse and challenging career with abilities to coordinate, execute and measure the effectiveness of marketing activities to support organisation objectives like market positioning, revenue growth and customer retention.
Program Outcomes
- To provide intensive theoretical and practical knowledge of marketing management
- To develop understanding the core managerial principles.
- To hone students critical thinking and analytical skills
- To develop the analytical and decision-making skills required to meet and perform in a growing business environment
Duration
Duration: 1 year
- Working professional Master of Business Administration is a 1-year WP. MBA Online program with core in Marketing Management, the minimum eligibility for which is graduation in any stream from a recognized university with minimum qualifying marks. The program is spread over 2 semesters.
Eligibility / List of Documents
The University welcomes applications from all the aspirants who have completed their Bachelor Degree Examination in any discipline from any recognised university.
- 10th (SSC) Statement of Marks (40% above)
- 12th (HSC) Statement of Marks (40% above)
- Degree Certificate & Last Year / Semester Statement of Marks
- Photo ID Proof (PAN card / Passport / Driving License / Election Card)
- Aadhaar Card
- Passport Size Photograph (not more than 3 months old)
- Self-Declaration on Rs. 100 stamp paper
- Minimum 2 years of work experience
Career Pathway
Working professional in Marketing Management prepares students in this can work effectively across all companies in manufacturing and service sector.
Career Opportunities
- Marketing Manager
- Marketing Analyst
- Head Business Development
- Director - Business Development
- VP - Business Development
Program Structure
WP.MBA in Marketing Management is spread across 1 years. The detailed program structure is as follows:
| No. | Course Code | Subject |
| 1 | DBM - 501 | Modern Business Organization & Management |
| 1 | DBM - 502 | Global Business Environment & Economics |
| 1 | DBM - 503 | Accounting & Financial Management |
| 1 | DBM - 504 | Human Resource & Organizational Behaviour |
| No. | Course Code | Subject |
| 1 | DBM - 509 | Business Communication Skills |
| 2 | MM - 623 | Fundamentals of Advertising |
| 3 | MM - 624 | Consumer Behavior |
| 4 | MM - 627 | Strategic Marketing Management |
Evalution
Continuous Evaluations (Internals) - Conducted through LMS
- Student need to submit 2 MCQ Based Online Assignments Per Subject as part of Continuous Evaluation through LMS - Weightage - 30%
- Each Assignment of 15 Questions 1 mark each, 40% Passing Criteria Assignment 1 - 15 Marks and Assignment 2- 15 Marks per Subject
- Duration of Each Assignment - 30 Minutes
- No Re-appear Fees for Assignment
The level of student academic performance as the aggregate of continuous evaluation and end semester examination is reflected by letter grades on a ten - point scale according to the connotations given below:
| Grade | Qualitative Value | Grade Points | Marks |
| A++ | Outstanding | 10 | 96-100 |
| A+ | Excellent | 9 | 86-95 |
| A | Very Good | 8 | 76-85 |
| B | Good | 7 | 66-75 |
| C | Above Average | 6 | 56-65 |
| D | Average | 5 | 46-55 |
| E | Satisfactory | 4 | 35-45 |
| F | Fail | 3 | 0-34 |
Program credit units are integer numbers indicating the weightage assigned to a program unit, project. Research work, summer internship etc. on the basis of contact hours per week on all learning activities.
Minimum Academic Requirements:
- The student must score a minimum Grade 'E' in each program unit.
- The minimum passing SGPA for each semester is 4.0 for Under Graduate Programs and 4.0 for Post Graduate
Fees Structure
| Particulars | Amount |
| Admission Processing Fee | INR 1,500/- |
| Full Fee to be paid | INR 1,50,000/- |
| Particulars | 1 Instalment | 2 Instalment |
| Program semesters | 1 | 2 |
| Program fee per semester | INR 75,000 | INR 75,000 |
