MBA Program

MBA in Sales and Marketing (SM)
Overview

Businesses rely on sales, and those with the expertise to increase sales. This degree, delivered 100% online, will teach you how to oversee a successful sales strategy, focused onmaintaining positive relationships with customers. It covers theories that are central to sales and marketing management, and asks you to apply them to real-life organisations so you can see how they work in practice. The knowledge and skills you acquire on this programme will enable you to create and evaluate detailed sales strategies, using various data collection methods. What you learn will mirror the latest trends and thinking in the business world, so you will immediately become invaluable to your next employer.

You already know this: a sales and marketing career is a thrilling roller coaster ride. Your days are packed with carefully-planned research, planning, and networking as you work towards the all-important pitch — and then, with a heady mix of persuasion, statistics, and adrenaline (and sometimes even a little bit of luck), you seal the deal.

Our Master of Business Administration degree in sales and marketing gives you the opportunity to compound the sales skills you’ve learned in the field. An MBA in sales and marketing allows you to formalize the sales and marketing intuition you’ve sharpened with the experience of a hundred pitches, a thousand handshakes, and countless emails, calls, and follow-ups.

Apply decades of institutional sales and marketing theory to the hard-earned knowledge you’ve already carved out for yourself, and position yourself to go after the biggest prizes in your industry. You’ll also be set to claim the executive positions that give you a chance to lead a team of hungry sales professionals who — like you — are looking for that opportunity to shine.

Your MBA in Sales and marketing will give you the skills you need to successfully build, develop, and manage customer relationships. In this program, you’ll:

  • Learn how to communicate with clients, partners, and sales stakeholder
  • Gain a deep understanding of customer needs
  • Learn how to identify and positively resolve challenges and problems
  • Perform client and market research and apply the data to sales proposals and strategies

Duration: 2 years

  • Master of Business Administration is a 2-year MBA Online program with core in Sales and Marketing, the minimum eligibility for which is graduation in any stream from a recognized university with minimum qualifying marks. The program is spread over 4 semesters.
  • The MBA in Sales & Marketing program provides vast learning which help students to become better future Sales & Marketing managers and ace in this field. Some of the things that you learn in this program are: Market Research and Analysis, Selling, Pricing, Advertising, Product Designing, Presentation, Communication.

Indian Students

The University welcomes applications from all the aspirants who have completed their Bachelor Degree Examination in any discipline from any recognised university or an equivalent degree recognised by the University Grants Commission with minimum of 40% marks

  • 10th (SSC) Statement of Marks
  • 12th (HSC) Statement of Marks
  • Degree Certificate & Last Year / Semester Statement of Marks
  • Photo ID Proof (PAN card / Passport / Driving License / Election Card )
  • Aadhaar Card
  • Passport Size Photograph (not more than 3 months old)
  • Self Declaration on Rs. 100 stamp paper

International Students

Proof of Education
  • Graduation Transcripts
  • O Level Certificate (completing 10 years of formal schooling. Diploma will not be acceptable)
  • A Level Certificate (completing 12 yrs of formal schooling. Diploma will not be acceptable)
  • Graduation Degree with Minimum 35% or Equivalent Marks (3 years or 4 years degree program. Diploma will not be acceptable)
  • Certificate of Equivalence from Association of Indian Universities (required by any student with foreign education to apply in any University in INDIA, refer to https://www.aiu.ac.in)

Proof of Identity (All given below)
  • Passport Size Photograph (not more than 3 months old)
  • Attested Copy of Passport.
  • Attested Copy of VISA (If applicants are not living in their native country).
  • Attested Copy of Resident Permit Certificate (if applicant is presently in India) Note: Attested copy of PAN is mandatory if applicant has a PAN.

Proof of Address (Choose from options below)
  • Attested Copy of Passport (with address included).
  • Attested Copy of Any Other Government / Bank Issued documents

*All necessary documents must be uploaded attested

Businesses rely on sales, so those who can maximise sales are highly valued. This degree can transform you into one of those individuals and lead to positions such as:

  • International Sales Manager
  • Customer Relationship Manager
  • Strategic Sales Manager
  • Sales Analyst
  • Head of Business Development

The post graduate degree program, MBA in Sales and Marketing is spread across 2 years. The detailed program structure is as follows :

First Year (Semester - I)
Subject Code Subjects Credits
MBA-ON1-OB Organizational Behaviour 3
MBA-ON1-POA Principle of Accounting 3
MBA-ON1-ME Managerial Economics 3
MBA-ON1-POM Principles of Management 3
MBA-ON1-QT Quantitative Techniques 3
COMPULSORY CREDITS 15
Electives – Any One
MBA-ON1-GBE Global Business Environment 2
MBA-ON1-BLCG Business Law & corporate Governance 2
MBA-ON1-BC Business communication 2
TOTAL CREDITS 17

First Year (Semester - II)
Subject Code Subjects Credits
MBA-ON2-HRM Human Resource Management - I 3
MBA-ON2-STM Strategic Management 3
MBA-ON2-FM Financial Management - I 3
MBA-ON2-PM Principles of Marketing - I 3
MBA-ON2-OM Production & Operation Management 3
COMPULSORY CREDITS 15
Electives – Any One
MBA-ON2-SCM Supply Chain Management 2
MBA-ON2-MIS Management Information System 2
MBA-ON2-SM Sales Management 2
TOTAL CREDITS 17

Second Year (Semester - III)
Subject Code Subjects Credits
MBA-ON3-IB International Business 3
MBA-ON3-RM Research Methodology 3
MBA-ON3-PM Project Management 3
MBA-ON3-EE Entrepreneurship Essentials 3
MBA-ON3-CMA Cost & Management Accounting 3
Project Work - Part 1 (Credits in Sem 4)
COMPULSORY CREDITS 15
Electives – Any One
MBA-ON3-DM-X Digital Marketing – By edX (Fundamentals of Digital Marketing, Social Media, and E-Commerce-Wharton School of the University of Pennsylvania) 2
MBA-ON3-OR-X Operation Research-By edX (Operations Research: an Active Learning Approach-The Hong Kong Polytechnic University) 2
TOTAL CREDITS 17

Second Year (Semester - IV)
Subject Code Subjects Credits
MBA-ON4-SM-SM Services Marketing 3
MBA-ON4-SM-ASP Advertising & Sales Promotion 3
MBA-ON4-SM-CB Consumer Behaviour 3
MBA-ON4-SM-SBM Strategic Brand Management 3
MBA-ON4-SM-SDM Sales And Distribution Management 3
MBA-ON4-SM-RM Retail management (option of edx-Retail Fundamentals - Dartmouth X) 3
MBA-ON4-SM-PW Project Work - Part 2 Final Submission 3
COMPULSORY CREDITS 21
TOTAL CREDITS 21

Note : When you come in semester 4th you will be given access to edX course with your personalized ID and Password.

Evaluation of student performance in each program-unit has two components :

  1. internal continuous assessment (program work) and
  2. evaluation of the assignments will out of 30 marks
  3. Passing marks in assignments out of 30 will be 12 marks
  4. The term end examinations which are held at the end of Semester will be out of 70 marks
  5. Passing marks in the semester end examination out of 70 will be 23 marks.
  6. Overall out of 100 marks a student needs to score 35 marks to pass.

The level of student academic performance as the aggregate of continuous evaluation and end semester examination is reflected by letter grades on a ten - point scale according to the connotations given below :

Grade Qualitative Value Grade Points Marks
A++ Outstanding 10 96-100
A+ Excellent 9 86-95
A Very Good 8 76-85
B Good 7 66-75
C Above Average 6 56-65
D Average 5 46-55
E Satisfactory 4 35-45
F Fail 3 0-34

Program credit units are integer numbers indicating the weightage assigned to a program unit, project. Research work, summer internship etc. on the basis of contact hours per week on all learning activities.

Minimum Academic Requirements :

  • The student must score a minimum Grade 'E' in each program unit.
  • The minimum passing SGPA for each semester is 4.0 for Under Graduate Programs and 4.0 for Post Graduate

All the students who wish to take admission in the program MBA in Sales and Marketing university offers the following options for payment of fees:

1. Full Fee Payment
Particulars Amount (For Indian Student) Amount (For International Student)
Admission Processing Fee INR 1,500/- INR 3,000/-
Full Fee to be paid INR 1,60,000/- INR 3,50,000/-

2. Payment on yearly basis ( 2 instalments )
Particulars Amount (For Indian Student) Amount (For International Student)
Admission Processing Fee INR 1,500/- INR 3,000/-
Program duration (years) 2 2
Program fee per year INR 80,000/- INR 1,75,000/-

2. Payment on semester basis ( 4 instalments )
Particulars Amount (For Indian Student) Amount (For International Student)
Admission Processing Fee INR 1,500/- INR 3,000/-
Program semesters 4 4
Program fee per semester INR 40,000/- INR 87,500/-

Documents charges
Sr. No. Documents Charges
1 Marksheet Courier Charges – (Any other documents from university will be chargeable) INR 200/-
2 Degree Certificate INR 3000/-
3 Transcript Charges INR 5000/- (Three copies)
4 Consolidated Marksheet Charges INR 500/-
5 ATKT Charges per subject INR 100/- (Per Subject)

IMPORTANT INSTRUCTIONS:

  • Pay the fee through the online payment gateway. All major credit cards/debit cards/net banking is accepted for payment of fee.
  • The students can also pay the fee via DD drawn in favour of D. Y. Patil University, payable at Mumbai.
  • Please feel free to contact on 8448444827 for any assistance regarding fee payment.

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