MBA Program
Overview
Digital Marketing is a dynamic and rapidly evolving field, gaining heightened significance with increased digitalization. The surge in demand for skilled professionals in this industry necessitates individuals with a comprehensive skill set and adaptability to navigate the evolving landscape.
Courses within the Digital Marketing program at D Y Patil University are designed to equip professionals with the knowledge and skills needed to thrive in a digitally-driven business environment. Whether you are currently in the marketing field or seeking a career shift, this program is tailored to enhance your expertise in online advertising, social media marketing, SEO, and analytics.
The program is specifically crafted for current and aspiring marketing professionals, providing an opportunity to delve into the intricacies of digital marketing strategies. It empowers participants to understand consumer behavior, create effective campaigns, and leverage digital platforms for business growth.
Drawing from your current and past experiences, the program encourages the application of theoretical concepts to real-world scenarios. It aims to sharpen critical thinking, problem-solving abilities, and adaptability to effectively navigate the complexities of the digital marketing landscape.
Program Outcomes
Demonstrate proficiency in crafting and executing comprehensive digital marketing strategies.
Duration
Duration: 2 years
Master of Business Administration is a 2-year MBA Online program with core in Digital Marketing, the minimum eligibility for which is graduation in any stream from a recognized university with minimum qualifying marks. The program is spread over 4 semesters.
Eligibiity / List of Documents
Indian Students
The University welcomes applications from all the aspirants who have completed their Bachelor Degree Examination in any discipline from any recognised university or an equivalent degree recognised by the University Grants Commission with minimum of 40% marks
- 10th (SSC) Statement of Marks
- 12th (HSC) Statement of Marks
- Degree Certificate & Last Year / Semester Statement of Marks
- Photo ID Proof (PAN card / Passport / Driving License / Election Card )
- Aadhaar Card
- Passport Size Photograph (not more than 3 months old)
- Self Declaration on Rs. 100 stamp paper
- Marriage certificate / gazette for name change
- Name change affidavit
International Students
Proof of Education
- Graduation Transcripts
- O Level Certificate (completing 10 years of formal schooling. Diploma will not be acceptable)
- A Level Certificate (completing 12 yrs of formal schooling. Diploma will not be acceptable)
- Graduation Degree with Minimum 35% or Equivalent Marks (3 years or 4 years degree program. Diploma will not be acceptable)
- Certificate of Equivalence from Association of Indian Universities (required by any student with foreign education to apply in any University in INDIA, refer to https://www.aiu.ac.in)
Proof of Identity (All given below)
- Passport Size Photograph (not more than 3 months old)
- Attested Copy of Passport.
- Attested Copy of VISA (If applicants are not living in their native country).
- Attested Copy of Resident Permit Certificate (if applicant is presently in India) Note: Attested copy of PAN is mandatory if applicant has a PAN.
Proof of Address (Choose from options below)
- Attested Copy of Passport (with address included).
- Attested Copy of Any Other Government / Bank Issued documents
*All necessary documents must be uploaded attested
Career Pathway
- Digital marketing manager
- Social media manager
- Market research analyst
- Content marketer
- SEO manager
- Email marketer
- Brand manager
- Online content developer
- Business analytics specialist
- Search engine optimization specialist
- Web designer
- Professional blogger
- PPC specialist
- SEO expert
Program Structure
The post graduate degree program, MBA in Sales and Marketing is spread across 2 years. The detailed program structure is as follows :
| Subject Code | Subjects | Credits |
| MBA-ON1-OB | Organizational Behaviour | 3 |
| MBA-ON1-POA | Principle of Accounting | 3 |
| MBA-ON1-ME | Managerial Economics | 3 |
| MBA-ON1-POM | Principles of Management | 3 |
| MBA-ON1-QT | Quantitative Techniques | 3 |
| COMPULSORY CREDITS | 15 | |
| Electives – Any One | ||
| MBA-ON1-GBE | Global Business Environment | 2 |
| MBA-ON1-BLCG | Business Law & corporate Governance | 2 |
| MBA-ON1-BC | Business communication | 2 |
| TOTAL CREDITS | 17 |
| Subject Code | Subjects | Credits |
| MBA-ON2-HRM | Human Resource Management - I | 3 |
| MBA-ON2-STM | Strategic Management | 3 |
| MBA-ON2-FM | Financial Management - I | 3 |
| MBA-ON2-PM | Principles of Marketing - I | 3 |
| MBA-ON2-OM | Production & Operation Management | 3 |
| COMPULSORY CREDITS | 15 | |
| Electives – Any One | ||
| MBA-ON2-SCM | Supply Chain Management | 2 |
| MBA-ON2-MIS | Management Information System | 2 |
| MBA-ON2-SM | Sales Management | 2 |
| TOTAL CREDITS | 17 |
| Subject Code | Subjects | Credits |
| MBA-ON3-IB | International Business | 3 |
| MBA-ON3-RM | Research Methodology | 3 |
| MBA-ON3-PM | Project Management | 3 |
| MBA-ON3-EE | Entrepreneurship Essentials | 3 |
| MBA-ON3-CMA | Cost & Management Accounting | 3 |
| Project Work - Part 1 | (Credits in Sem 4) | |
| COMPULSORY CREDITS | 15 | |
| Electives – Any One | ||
| MBA-ON3-DM-X | Digital Marketing | 2 |
| MBA-ON3-OR-X | Operation Research | 2 |
| TOTAL CREDITS | 17 |
| Subject Code | Subjects | Credits |
| MBA-ON4-SM-SM | Services Marketing | 3 |
| MBA-ON4-SM-ASP | Advertising & Sales Promotion | 3 |
| MBA-ON4-SM-CB | Consumer Behaviour | 3 |
| MBA-ON4-SM-SBM | Strategic Brand Management | 3 |
| MBA-ON4-SM-SDM | Sales And Distribution Management | 3 |
| MBA-ON4-SM-RM | Retail management | 3 |
| MBA-ON4-SM-PW | Project Work - Part 2 Final Submission | 3 |
| COMPULSORY CREDITS | 21 | |
| TOTAL CREDITS | 21 |
Evaluation
Evaluation of student performance in each program-unit has two components :
- internal continuous assessment (program work) and
- evaluation of the assignments will out of 30 marks
- Passing marks in assignments out of 30 will be 12 marks
- The term end examinations which are held at the end of Semester will be out of 70 marks
- Passing marks in the semester end examination out of 70 will be 23 marks.
- Overall out of 100 marks a student needs to score 35 marks to pass.
The level of student academic performance as the aggregate of continuous evaluation and end semester examination is reflected by letter grades on a ten - point scale according to the connotations given below :
| Grade | Qualitative Value | Grade Points | Marks |
| A++ | Outstanding | 10 | 96-100 |
| A+ | Excellent | 9 | 86-95 |
| A | Very Good | 8 | 76-85 |
| B | Good | 7 | 66-75 |
| C | Above Average | 6 | 56-65 |
| D | Average | 5 | 46-55 |
| E | Satisfactory | 4 | 35-45 |
| F | Fail | 3 | 0-34 |
Program credit units are integer numbers indicating the weightage assigned to a program unit, project. Research work, summer internship etc. on the basis of contact hours per week on all learning activities.
Minimum Academic Requirements :
- The student must score a minimum Grade 'E' in each program unit.
- The minimum passing SGPA for each semester is 4.0 for Under Graduate Programs and 4.0 for Post Graduate
| MBA | |
| 450 - 600 | First Class with Distinction |
| 360 - 449 | First Class |
| 300 - 359 | Second Class |
| 240 - 299 | Pass |
| 239 and below | Fail |
| Out of 600 | Total |
Fees Structure
All the students who wish to take admission in MBA, the university offers the following options for payment of fees:
| Particulars | Amount (For Indian Student) | Amount (For International Student) |
| Admission Processing Fee | INR 1,500/- | INR 3,000/- |
| Full Fee to be paid | INR 1,70,000/- | INR 3,50,000/- |
| Particulars | Amount (For Indian Student) | Amount (For International Student) |
| Admission Processing Fee | INR 1,500/- | INR 3,000/- |
| Program duration (years) | 2 | 2 |
| Program fee per year | INR 85,000/- | INR 1,75,000/- |
| Particulars | Amount (For Indian Student) | Amount (For International Student) |
| Admission Processing Fee | INR 1,500/- | INR 3,000/- |
| Program duration (semesters) | 4 | 4 |
| Program fee per semester | INR 42,500/- | INR 87,500/- |
| Sr. No. | Documents | Charges |
| 1 | Marksheet Courier Charges – (Any other documents from university will be chargeable) | INR 200/- |
| 2 | Degree Certificate | INR 3500/- |
| 3 | Transcript Charges | INR 5000/- (Three copies) |
| 4 | Consolidated Marksheet Charges | INR 500/- |
| 5 | ATKT Charges per subject | INR 100/- (Per Subject) |
| 6 | Transfer Certificate | INR 500/- |
| 7 | Migration Certificate | INR 1000/- |
IMPORTANT INSTRUCTIONS:
- Pay the fee through the online payment gateway. All major credit cards/debit cards/net banking is accepted for payment of fee.
- The students can also pay the fee via DD drawn in favour of D. Y. Patil University, Navi Mumbai payable at Mumbai.
- Please feel free to contact on 8448444827 for any assistance regarding fee payment.
