BBA in Marketing Management
Overview
This program is dedicated to providing its students with well-rounded, state-of-the-art education in the modern principles of marketing and allied disciplines. The department prepares its students for a rewarding career in marketing as practitioners and academics, with the help of an innovative curriculum and dynamic programs.
Program Outcomes
BBA in Marketing Management is a branch of management that deals with the concepts of business management. It acquaints the students to marketing theories and principles to prepare them for the industry. This program is divided into six semesters. The first four semesters cover subjects common to all programs in BBA. The last two semesters of this program focus solely on marketing as a specialization. The field of marketing is quite diverse as it applies universally to every industry.
Duration
Duration: 3 years (6 Semesters)
Eligibiity / List of Documents
Indian Students
The University welcomes applications from all the aspirants who have completed their Bachelor Degree Examination in any discipline from any recognised university or an equivalent degree recognised by the University Grants Commission with minimum of 40% marks
- 10th (SSC) Statement of Marks
- 12th (HSC) Statement of Marks
- Degree Certificate & Last Year / Semester Statement of Marks
- Photo ID Proof (PAN card / Passport / Driving License / Election Card )
- Aadhaar Card
- Passport Size Photograph (not more than 3 months old)
- Self Declaration on Rs. 100 stamp paper
- Marriage certificate / gazette for name change
- Name change affidavit
International Students
Proof of Education
- Graduation Transcripts
- O Level Certificate (completing 10 years of formal schooling. Diploma will not be acceptable)
- A Level Certificate (completing 12 yrs of formal schooling. Diploma will not be acceptable)
- Graduation Degree with Minimum 35% or Equivalent Marks (3 years or 4 years degree program. Diploma will not be acceptable)
- Certificate of Equivalence from Association of Indian Universities (required by any student with foreign education to apply in any University in INDIA, refer to https://www.aiu.ac.in)
Proof of Identity (All given below)
- Passport Size Photograph (not more than 3 months old)
- Attested Copy of Passport.
- Attested Copy of VISA (If applicants are not living in their native country).
- Attested Copy of Resident Permit Certificate (if applicant is presently in India) Note: Attested copy of PAN is mandatory if applicant has a PAN.
Proof of Address (Choose from options below)
- Attested Copy of Passport (with address included).
- Attested Copy of Any Other Government / Bank Issued documents
*All necessary documents must be uploaded attested
Career Pathway
- International Sales Manager
- Customer Relationship Manager
- Strategic Sales Manager
- Sales Analyst
- Head of Business Development
Program Structure
The three year graduate degree program, BBA in Marketing Management is spread across 3 years, and includes 5 subjects in each semester. The detailed program structure is as follows :
| Sr. No. | Subjects |
| 1 | Principles of Management - I |
| 2 | Principles of Micro Economics |
| 3 | Basic Accounts - I |
| 4 | Business Communication |
| 5 | Computer Fundamentals |
| Sr. No. | Subjects |
| 1 | Organizational Behavior |
| 2 | Principles of Macro Economics |
| 3 | Basic Accounts - II |
| 4 | Management Information System |
| 5 | International Business |
| Sr. No. | Subjects |
| 1 | Human Resource Management |
| 2 | Marketing Management |
| 3 | Legal Aspects of Business |
| 4 | Cost and Management Accounting |
| 5 | Conflict Management & Negotiation Skills |
| Sr. No. | Subjects |
| 1 | Entrepreneurship Development |
| 2 | Leader Skills and Managerial Effectiveness |
| 3 | Project Management |
| 4 | Small Business Management |
| 5 | Digital Marketing & E – Commerce |
| Sr. No. | Subjects |
| 1 | Total Quality Management |
| 2 | Consumer Behavior |
| 3 | Retail Management |
| 4 | Rural Marketing |
| 5 | Distribution & Salesmanship |
| Sr. No. | Subjects |
| 1 | Customer Management |
| 2 | Advertising & Branding |
| 3 | International Marketing |
| 4 | Services Marketing |
| 5 | Visual Merchandising |
Evaluation
Evaluation of student performance in each program-unit has two components :
- internal continuous assessment (program work) and
- evaluation of the assignments will out of 30 marks
- Passing marks in assignments out of 30 will be 12 marks
- The term end examinations which are held at the end of Semester will be out of 70 marks
- Passing marks in the semester end examination out of 70 will be 23 marks.
- Overall out of 100 marks a student needs to score 35 marks to pass.
The level of student academic performance as the aggregate of continuous evaluation and end semester examination is reflected by letter grades on a ten - point scale according to the connotations given below :
| Grade | Qualitative Value | Grade Points | Marks |
| A++ | Outstanding | 10 | 96-100 |
| A+ | Excellent | 9 | 86-95 |
| A | Very Good | 8 | 76-85 |
| B | Good | 7 | 66-75 |
| C | Above Average | 6 | 56-65 |
| D | Average | 5 | 46-55 |
| E | Satisfactory | 4 | 35-45 |
| F | Fail | 3 | 0-34 |
Program credit units are integer numbers indicating the weightage assigned to a program unit, project. Research work, summer internship etc. on the basis of contact hours per week on all learning activities.
Minimum Academic Requirements :
- The student must score a minimum Grade 'E' in each program unit.
- The minimum passing SGPA for each semester is 4.0 for Under Graduate Programs and 4.0 for Graduate
| BBA | |
| 375 - 500 | First Class with Distinction |
| 300 - 374 | First Class |
| 250 - 299 | Second Class |
| 200 - 249 | Pass |
| 199 and below | Fail |
| Out of 500 | Total |
Fees Structure
All the students who wish to take admission in the graduate degree program of BBA the university offers the following options for payment of fees:
| Particulars | Amount (For Indian Student) | Amount (For International Student) |
| Admission Processing Fee | INR 1,100/- | INR 2,000/- |
| Full Fee to be paid | INR 1,11,000/- | INR 2,10,000/- |
| Particulars | Amount (For Indian Student) | Amount (For International Student) |
| Admission Processing Fee | INR 1,100/- | INR 2,000/- |
| Program duration (years) | 3 | 3 |
| Program fee per year | INR 37,000/- | INR 70,000/- |
| Particulars | Amount (For Indian Student) | Amount (For International Student) |
| Admission Processing Fee | INR 1,100/- | INR 2,000/- |
| Program duration (semesters) | 6 | 6 |
| Program fee per semester | INR 18,500/- | INR 35,000/- |
| Sr. No. | Documents | Charges |
| 1 | Marksheet Courier Charges – (Any other documents from university will be chargeable) | INR 200/- |
| 2 | Degree Certificate | INR 3500/- |
| 3 | Transcript Charges | INR 5000/- (Three copies) |
| 4 | Consolidated Marksheet Charges | INR 500/- |
| 5 | ATKT Charges per subject | INR 100/- (Per Subject) |
| 6 | Transfer Certificate | INR 500/- |
| 7 | Migration Certificate | INR 1000/- |
IMPORTANT INSTRUCTIONS:
- Pay the fee through the online payment gateway. All major credit cards/debit cards/net banking is accepted for payment of fee.
- The students can also pay the fee via DD drawn in favour of D. Y. Patil University, Navi Mumbai payable at Mumbai.
- Please feel free to contact on 8448444827 for any assistance regarding fee payment.
