Exe.MBA Specializations
D.Y. Patil University Online offers a blend of professional programs that set the career of an aspirant right on track.
Overview
Exe.MBA in Marketing Management is designed to develop dynamic managers who can display in- depth knowledge of marketing principles and manage wider business context like marketing, advertising, public relations etc. This programme builds your skill-set across a broad range of marketing subjects, such as talent management, strategic marketing. integrated marketing and marketing communications. Students will be prepared for a diverse and challenging career with abilities to coordinate, execute and measure the effectiveness of marketing activities to support organisation objectives like market positioning, revenue growth and customer retention.
Program Outcomes
- To provide intensive theoretical and practical knowledge of marketing management
- To develop understanding the core managerial principles.
- To hone students critical thinking and analytical skills
- To develop the analytical and decision-making skills required to meet and perform in a growing business environment
Duration
Duration: 1 year
- Executive Master of Business Administration is a 1-year Exe.MBA Online program with core in Marketing Management, the minimum eligibility for which is graduation in any stream from a recognized university with minimum qualifying marks. The program is spread over 2 semesters.
Eligibility / List of Documents
The University welcomes applications from all the aspirants who have completed their Bachelor Degree Examination in any discipline from any recognised university.
- 10th (SSC) Statement of Marks (40% above)
- 12th (HSC) Statement of Marks (40% above)
- Degree Certificate & Last Year / Semester Statement of Marks
- Photo ID Proof (PAN card / Passport / Driving License / Election Card)
- Aadhaar Card
- Passport Size Photograph (not more than 3 months old)
- Self-Declaration on Rs. 100 stamp paper
- Minimum 2 years of work experience
Career Pathway
Exe.MBA in Marketing Management prepares students in this can work effectively across all companies in manufacturing and service sector.
Career Opportunities
- Marketing Manager
- Marketing Analyst
- Head Business Development
- Director - Business Development
- VP - Business Development
Program Structure
Exe.MBA in Marketing Management is spread across 1 years. The detailed program structure is as follows:
| No. | Course Code | Subject | Credit |
| 1 | DBM - 501 | Modern Business Organization & Management | 4 |
| 1 | DBM - 502 | Global Business Environment & Economics | 4 |
| 1 | DBM - 503 | Accounting & Financial Management | 4 |
| 1 | DBM - 504 | Human Resource & Organizational Behaviour | 4 |
| No. | Course Code | Subject | Credit |
| 1 | DBM - 509 | Business Communication Skills | 4 |
| 2 | MM - 623 | Fundamentals of Advertising | 4 |
| 3 | MM - 624 | Consumer Behavior | 4 |
| 4 | MM - 627 | Strategic Marketing Management | 4 |
Evalution
Continuous Evaluations (Internals) - Conducted through LMS
- Student need to submit 2 MCQ Based Online Assignments Per Subject as part of Continuous Evaluation through LMS - Weightage - 30%
- Each Assignment of 15 Questions 1 mark each, 40% Passing Criteria Assignment 1 - 15 Marks and Assignment 2- 15 Marks per Subject
- Duration of Each Assignment - 30 Minutes
- No Re-appear Fees for Assignment
The level of student academic performance as the aggregate of continuous evaluation and end semester examination is reflected by letter grades on a ten - point scale according to the connotations given below:
| Grade | Qualitative Value | Grade Points | Marks |
| A++ | Outstanding | 10 | 96-100 |
| A+ | Excellent | 9 | 86-95 |
| A | Very Good | 8 | 76-85 |
| B | Good | 7 | 66-75 |
| C | Above Average | 6 | 56-65 |
| D | Average | 5 | 46-55 |
| E | Satisfactory | 4 | 35-45 |
| F | Fail | 3 | 0-34 |
Program credit units are integer numbers indicating the weightage assigned to a program unit, project. Research work, summer internship etc. on the basis of contact hours per week on all learning activities.
Minimum Academic Requirements:
- The student must score a minimum Grade 'E' in each program unit.
- The minimum passing SGPA for each semester is 4.0 for Under Graduate Programs and 4.0 for Post Graduate
Fees Structure
| Particulars | Amount |
| Admission Processing Fee | INR 1,500/- |
| Full Fee to be paid | INR 1,50,000/- |
| Particulars | 1 Instalment | 2 Instalment |
| Program semesters | 1 | 2 |
| Program fee per semester | INR 75,000 | INR 75,000 |
